Do you have a question about my services, skills or digital marketing in general?

Below are some of the most frequently asked questions I receive about copywriting, social media, blogging, content creation and everything digital marketing.

Do I need a copywriter for my business?  

Yes! Copywriters are highly-skilled, with knowledge not just of how to write well, but of how to write to generate sales. In addition, copywriters have the technological know-how to target the right customers, and to generate traffic from search engines like Google. 

I’m just a sole trader. Can you assist me? 

Absolutely. I work with businesses of all sizes from solo side hustles to large companies with a prominent online presence. Sole traders and small businesses are some of my favourite clients to work alongside, as we can work closely together to get the results you desire. 

How can a copywriter help my business? 

A great copywriter is a godsend for any sized business, and once they hire one, businesses (hopefully) discover just how important they are to getting ahead in the digital marketing sphere.

Copywriters aren’t just masters of the written word - although that’s important. These days, copywriters are trained to craft the right words to sell your product or service, by generating captivating words into sales.

Copywriters are also skilled, and constantly updating their knowledge of, the ever-changing world of keyword optimisation and SEO optimisation. Whether it’s for blogs, website copy, social media captions or keyword research, a copywriter is a business must-have. 

What is SEO? 

SEO (Search Engine Optimisation) is, in short, the process of optimising your website or online presence to ensure that it gets to the right people online. SEO is of paramount importance to generating sales.

Does my website need a blog? 

Yes. It’s important to publish new content regularly on your website, to ensure search engines see you are a current and active business - and will rank you appropriately.

I’ve written blogs for all manner of sectors, and it’s one of the most enjoyable parts of my job. Even if you have the capacity to publish one 600-word blog a month that covers a hot topic in your industry, this not only improves your SEO, but provides your website visitors with added value.

How much do your digital marketing and copywriting services cost? 

My prices vary depending on what your content requirements are. Short blogs start from $80, while monthly packages, website copy and social media management can be packaged at a set cost.

For larger projects and new clients, I take 50% of the full cost at the time the quote being accepted, and the remaining 50% at the conclusion of the project. My rates are very competitive for a senior copywriter with years of experience in a range of industries. 

Can you help me with managing my social media? 

Indeed I can! If social media isn’t your thing, or you just want an expert to grow your social presence, that’s a central part of my expertise.

I can plan and manage your social media calendars, source imagery, write caption copy and publish your posts. I will also ensure that your posts include relevant hashtags to target those interested in what your business offers.

Can you promise me the #1 spot on Google? 

Nope. Nobody can do that, and if a digital marketer promises that they can see your website or blogs rank at #1 on Google, they aren’t telling the truth. This is a lie commonly sold by large, impersonal copywriting companies to snare your business.

SEO is a long-term strategy that involves optimising your entire online presence. Nothing is instant, but good copywriting can help you get on the ladder - the right way. 

I’m located outside of Australia. Can I still hire you? 

Absolutely! Many of my long-term clients are based outside of Australia. I’ve written for British, Irish, Spanish, French and American clients, and I’m always keen to add more to my portfolio. As a keen traveller and travel writer, it’s exciting for me to work alongside international brands.

I’ll just do it myself. 

It’s entirely up to you if you wish to handle your copywriting, social media management or SEO strategy yourself. However, many businesses quickly realise how complex this is, and how important a great copywriter, social media expert or digital marketing whiz is to their brand.

I’m not internet savvy / I’m very busy. Can you just handle all of my digital marketing for me?  

I can! If you don’t have the know-how, time or energy to manage your digital presence, I can manage your online marketing for you. Once we discuss what your business goals are, I can plan and manage your social media, blogs and copywriting requirements. 

I have a brand new website being made and need copy for it. Do you do that? 

Of course - this is one of my favourite jobs! A fresh new website offers so much possibility, and I grt a kick out of being tasked with crafting the words that will fill those pages.

My website copywriting services also include keyword research and implementation.

Can you attend my event and write about it? Or can I hire you for a day?

I can… in limited cases. Granted you are based in Melbourne or the Latrobe Valley. On top of the cost of the task itself / day rate, I charge any relevant add-on travel costs.

Can I hire you for a day of copywriting training in person? 

See answer above. Whether it’s for an event, a function, a seminar, a workshop or a copywriting coaching course, I can be hired on a day rate with generous notice. This can be one-on-one or with small groups or a team. It can also be in person in Melbourne or online. I also offer short workshops for real estate agencies, teaching the basics of property copywriting. 

I need some basic administrative help with my business. Is this something you offer? 

I offer select virtual administration help in the digital marketing arena, including replying to social media enquiries and uploading blogs to your website. If you don’t have the time for these minor tasks that are central to the growth of your business, I can take care of them for you. However, I am not an appointment setter or PA.

I need a copywriter/ blogger / social media manager for monthly retainer work - not just a one-off project. Do you offer that service? 

Of course! This is an excellent arrangement, as it gives me the opportunity to learn about your business and to witness it thrive first hand! I can put together a monthly package based on what you need, at a competitive rate. For example, a monthly retainer client may require full social media management and planning for X and Instagram, plus two blogs per month. 

Can you teach me some copywriting and SEO basics? 

Yes. AS outlined above in regards to day hire, I am available for one-on-one coaching for small to large business owners. Over a series of sessions, I can teach you the skills to handle your online presence. We can organise this to take place in person (Melbourne or Latrobe Valley only) or online. Learning the art of copywriting and SEO isn’t instant, and requires dedication, commitment and time. 

Are you a real estate copywriter?

Indeed! Real estate copywriting is one of my areas of expertise and I really enjoy it. I write real estate listings for agents across Australia and beyond, and I am also an experienced Airbnb listing writer for properties across the globe.

Do you use AI to write your copy?

NO. Even talking about AI gets me hot under the collar. I wrote an entire blog on why I will never use AI in my business or for yours - ever. If you enquire about help with AI, I’ll have to turn you down. Sorry. Morals and ethics and all that jazz.

Oh and….

What’s your favourite cocktail?

Amaretto sour, everytime.