Skilled Trades Copywriting

This page may be pink, but I speak - and write - tradie.

Do you own a business in the skilled trades industry?

Skilled trades are always in demand, and as a result, competition is fierce.

That’s why you need an Australian tradie copywriter that knows how to grow your online presence in the most effective way.

Whether you’re a sole trader who needs a little help with your brand direction and online presence, or a larger company with a specific marketing goal in mind, I’m the copywriter for you.

The copywriter for tradies

I offer copywriting and content services for trade providers (from sole traders to large businesses) that work in a broad range of sub-sectors.

  • Plumbing.

  • Electrical.

  • Building.

  • Heating and cooling.

  • Construction.

  • Painting & decorating.

  • Carpentry.

  • Plastering.

Plus many more.

Why you need to hire a tradie copywriter

There’s few industries that are more competitive than skilled trades. It’s not enough in 2024 to rely on the Yellow Pages or letterbox drops to get the attention of prospective customers.

Standing out online is key.

That means a high-performance online presence, which includes a dynamic website, social media, blogs and targeted digital marketing that drives you the online traffic you need.

Skilled trades copywriting experience

I have worked as a professional freelance copywriter for over a decade, and with a solid corporate background in advertising for the trades industry, I understand the inner workings of how competitive the sector is.

I also understand that tradesmen are busy, and digital marketing isn’t often at the forefront of their mind. That’s where I come in.

Skilled trade digital marketing services

  • Website copywriting for new business websites.

  • New copy for existing trade websites that require a rewrite or refresh.

  • Search Engine Optimisation (SEO) of website copy to ensure you can be found online by the right customers.

  • SEO-friendly expert trade blogs educating readers about your industry and relevant information your targeted customers are searching for.

  • Trade retailer product descriptions.

  • Team member profiles.

  • Management of your social media presence across a range of platforms.

My skilled trade copywriting services

  • Professional.

  • Streamlined.

  • Cost-effective.

  • Knowledgeable.

  • Straightforward.

  • Down to earth, authentic and communicative, minus the complicated digital marketing industry lingo.

Are you eager to give your Australian tradie biz the buzz it deserves?

Contact Barfly Copywriting today.

Explore my skilled trade digital marketing articles on the Barfly Blog.